Marketing Plan - 2099 Words

Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Cheryl Hebert Student ID: 000234425 Date: July 7, 2014 Mentor Name: Amy Stonoha Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Price Action Plan 8 Place†¦show more content†¦As previously stated, there is currently no other electronically programmable pill dispenser on the consumer market. Prior to patenting the XG Electronic Pill Dispenser, consumers were mandated to open their pill containers each and every time dispensary was required. This is the main avenue of personal, medical dispensary in use today. SWOT Analysis The Strengths, Weaknesses, Opportunities, and Threat (SWOT) analysis is used to depict Company G’s core competencies as they relate to perceived market adaptability of the XG Electronic Pill Dispenser. This SWOT analysis can be a true indicator of the survivability of this product as a child of the Company G family line of products. STRENGTHS *indicates core competency XG Brand and Logo * Electronics Expertise * Low debt to equity ratio WEAKNESSES Supply Chain Requirement for additional raw material Brick and Mortar locations only OPPORTUNITIES Expand to internet market Expand brick and mortar market Explore additional target audiences THREATS Once on market, rivals may arise Fixed income of target market Strain on fixed, current relationships Strengths The XG Brand and Logo are readily identifiable or recognized in the consumer electronics industry. This will lend itself to high marketability via advertisement. This is considered one of our core competencies. Company G has long been recognized as a world leader in theShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Racism In America Essay - 1559 Words

I n the 1960’s racism was alive and well continuously gaining traction in both Australia and America, people of colour had to fight for their rights and equal education. Lucky times have changed†¦ right? Before the American Civil War, according to the 1860 census, there was a staggering 3,950,528 slaves in the US. However, thanks to the Union of States, the Civil War was won. This allowed the government to pass various acts of legislation allowing African-American people the right to work and quite frankly to exist as free people. One However, although they had ‘fundamental rights,’ unfortunately the Jim Crow laws were widespread throughout the southern states of the United States. This resulted in, public facilities, public transport and†¦show more content†¦Convicted and facing execution, the case of the ‘Scottsboro Boys’ sparked international demonstrations which succeeded in both highlighting the racism of the American legal system and in overturning the conviction. This (word missing) inspired Harper Lee to begin writing. the perfect time for Harper Lee’s internationally acclaimed novel; To Kill A Mockingbird to be released. Unlike laws, novels have the power to change attitudes. Few novels have had such a sustained impact on society’s views of education, identity and racism. The novel has sparked international debates, at its time of release. In 1960, when To Kill a Mockingbird was published, much of white America viewed the coming together of the races as immoral, dangerous, and even ungodly. This was because during that time there were still many people in both the North and the South who, though sympathetic to the cause, found it difficult to relate to the struggle and understand it. For many people in the rural areas of the south, exposure to African American people was very limited, and this meant ignorance and misunderstanding, which in turn led to stereotypes slowly seeping into the minds of people who would under any other circumstances make friends with someone of any other race and not form such stereotypes. This novel had such a profound effect on people that Reverend Martin Luther King Jr., no less, would write in Why We Can’t Wait, how â€Å"To theShow MoreRelatedRacism In America Essay816 Words   |  4 PagesParliament attempted to impose order with various laws. A more unified American character and identity began to emerge in the colonies. The Enlightenments political thought influenced Americans and its followers scientific inquiries created a sense of America as a place profoundly different from Europe. 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If so where does America stand on the race issue and what challenges have occurred inRead MoreEssay on Racism In America1586 Words   |  7 PagesRacism In America Racism (n): the prejudice that members of one race are intrinsically superior to members of other race (Wordnet search, 1), a controversial topic in today’s society, a subject that many people try to sweep under the rug, but yet a detrimental problem that has been present in America since the colonial era. Will this dilemma come to a halt? Can all Americans see each other as equals despite their skin color and nationality; and what role has it played in past generations versusRead MoreRacism in America Essay1121 Words   |  5 Pagesthough America prides itself on being this melting pot racism is still alive and well today. America is supposed to be the land of opportunity, the country that calls to so many; calling to them with the promise of freedom and prosperity, to live their lives as they see fit. As stated in the National Anthem, America is the land of the free and the home of the brave. America is the country where dreams can come true. So if America has emerged as a single people and nation, why does racism stillRead MoreRacism in America Essay1075 Words   |  5 Pagestimes more likely to wind up in prison than white youths arrested for the same crime under the same circumstances. Many people are unaware how constant racism has been throughout the years. It is important to understand the problems of racism because it is relevant to society. Racism in America is very real and Americans need to know it. Racism is a belief or doctrine that inherent differences among the various human races determine cultural or individual achievement, usually involving the ideaRead MoreRacism In America Essay1515 Words   |  7 Pages1. What factors supported racism in the United States in the time of Jackie Robinson’s birth? a. During the time of Jackie Robinson’s birth the United States was seeing lots of racial tension. The racial tension during this time had many different factors that seemed to lead up to it. Much of it began during World War I when many African American people moved from the southern states to the northern states to compete for jobs. With many of the white men being away at war, it left many job opportunitiesRead More Covert Racism in America Essay1109 Words   |  5 PagesCovert Racism in America Racism is still a very current issue in America today. By no means is racism as overt as it was fifty years ago with enforced segregation, but today racism is more covert and often hides behind closed doors to only strike out when least expected. Racism has been deceasing and will continue to be decreased only through education. Hopefully, one day racism will cease to exist. But, that day if possible is many years away. Racism still exists in America today. This isRead MoreRacism in America Essay3742 Words   |  15 PagesRunning head: RACISM 1 Racism in Our Society Liberty University Online HSER 509 Multicultural Issues in Human Services Dr. Lawrence Katz Betty J. Saby December 16, 2012 Racism in our society Racism in our society has a long deeply rooted history. It has been in every part of our society and appears not to be getting any better. In order to fully understand racism one must look at the root cause of racism and the effects it has on an individualRead MoreEssay On Racism In America1904 Words   |  8 PagesRacism is one issue that is most current and at the same time most ancient issue that American has been experiencing. There were many attempt to abolish racism; however, action of treating and judging one for his or her’s skin color never did got abolished but occurred in different forms. This issue was ‘assumed’ as resolved in the modern days; however, it was only neglected from being spoken by the people. Famous black comedian, Jordan Peele, produced his newest and first movie Get Out to inflameRead MoreRacism in America Essay2479 Words   |  10 Pagesof interracial young persons maturing in present-day America. Society seems concerned with the is sue of where the embodiments of multi-races belong as well. Where in the pecking order of society are products of miscegenation placed? For an adolescent already searching for an established sense of self, this impression of being an outsider nationally due to an interracial background significantly affects the coming of age quest. Life in America is built upon a foundation of connections; an intricate

Analyze Property Markets For Client On Building One †Free Samples

Question: Discuss about the Analyze Property Markets For Client On Building One. Answer: Introduction The purpose of this report is to critically analyze property markets for client on Building One, 195 Wellington Road, Clayton Victoria Australia. Again, the concept of current market analysis at global level as well as in other capital cities in Australia, Melbourne and suburbs in Australia will be examined in the report. Moreover, we will consider economic conditions associated with property markets along with unique issues relating to property and geographical aspects. Finally, the report will consider the impact of geographical and property aspects together with future trends with appropriate rationale. Typically, property market can be defined as the process of buying, selling, and renting of building and land. In that connection, property market analysis for 195 Wellington Road, Clayton will be based on the process of selling, buying and renting of buildings and land. Overview of Building One, 195 Wellington Road, Clayton, Victoria in Australia The main purpose of the subject property above is lease agreement. This property has affordable and fully fitted office space that is characterized by three main aspects. First, it offer high quality fully fitted tenancy. This allows clients to fully enjoy the property. Second, the subject property has on site cafs and conference centre. This provides a unique place where people gather for meetings and other activities. Lastly, the property is characterized by secure underground parking that is well furnished to satisfy clients (Malin Maidment, 2003). Again, 195 Wellington Road is located within the Unipark office precinct. This property allows clients to align themselves with main tenants such as Canon, Beonic and Lockheed Martin. The concept of property market is much related to housing and real estate. Therefore, we can correlate property market to real estate market in terms of market entry and property management. Analysis of Subject Property Australian property markets are invested by different investors all over the continent. This investment platform allows people to invest in different types of property in Australia. They also allow clients to access real-time property valuation data in order to determine prices for these properties. Moreover, property markets enable clients to access property and suburb insights that are readily available for sale in property markets within Australia. In order to get a foot into property markets to access property such as Building One, 195 Wellington Road, Clayton, Victoria in Australia, the clients are required to have as little as 5% of the property purchase costs (Malin Maidment, 2003). This enables them to invest so that they can live in their ideal homes. Another analysis in subject property enables clients to build their own property portfolio. This process requires a minimum investment of 1% of property purchase costs. In this case, the client is required to begin to construct a diversified property portfolio from different aspects such as commercial and residential within Australia. In addition, subject property enhances the process of accessing tools and insights from investors with remarkable experience. This process applies a network of like-minded investors so as to apply the available toolkit and platform necessary for property selection (Marshall, 2013). Again, the process enables property management to attract as many clients as possible. The process of acquiring property in the market involves four main steps. The first phase involves finding the property. The client is required to find the property available in the market that satisfy his or her demands. This process involves comparative analysis of different types of properties so as to come up with the best property that correspond to clients financial capacity. The second phase involves buying the property. The market ensures that each property is subdivided into 100 block. The client is allowed to but one or more blocks in orders to cumulate the required property (Marshall, 2013). The third phase involves management of property bought by the client. The management process involves safe keeping of rental income and capital returns that are generated by the property. The last phase involves maturity period. This period is estimated to be 5 years where property owner can vote to sell or keep the property. Property market analysis for clients on 195 Wellington Road, Clayton VIC is based on high performing investment in Australia. According to JLLs Metropolitan Sales Team, 195 Wellington Road, Clayton VIC is truly an extraordinary opportunity to clients whose main agenda is to invest in property markets. The clients are attracted by certain features of 195 Wellington Road, Clayton VIC. Some of attractive features of this property include; modernized four level office building that was constructed in 2008. This building is approximately 4239 square meters and has carrying capacity of 207 car packing space. Again, 195 Wellington Road, Clayton VIC is leased to high profile tenants such as CSRIO and Canon. The full rental costs are estimated to be $1,678,000 per year. Another factor that attract clients to this property is strategic position that contain major arterial access points (Reece Walker, 2007). In addition, the property has an exceptional location thereby becoming one of the best suburban commercial precincts that allow a solid ongoing tenant retention. Moreover, the concept of modern nature of 195 Wellington Road, Clayton VIC allow excellent depreciation. Lastly, the property set a series of office assets with value driven expectations on prices. Current Property Market 195 Wellington Road, Clayton VIC has wide markets from global levels and other capital cities in Australia. In addition, the property market is distributed in Melbourne and suburb property where 195 Wellington Road, Clayton VIC is located. First, we analyzed the global property markets so as to determine the distribution across the globe. From global property market point of view, the property to be sold in advertised so that potential customers can be informed. For the case of 195 Wellington Road, Clayton VIC, the advertising process involved is well diversified in order to reach potential customers across the globe (Reece Walker, 2007). The first stage in adverting process is where sales agents are required to create property advert, upload photos of that property and indicate the required description. The next stage involves selecting the most appropriate package that satisfies the requirements. Again, it is important to paymarketing expenses so as to publish the advert. The property is usually published via Homesgofact.com before it is distributed automatically to different networks. The process ensures that the property owner deals directly with all enquiries generated by selected networks (Holmes et al, 2015). Finally, the money is saved after selling the property to international buyers. Typically, the current global property market for 195 Wellington Road, Clayton VIC is conducted through online platform via use of modern technology. The current global markets for the property under consideration include Africa, America, Asia, Europe and Middle East. These markets are reached through agent pricing. The other current global property market is initiated through owner pricing model. There are great tips provided by Homesgofast.com on how to access property from the market without intervention of an estate agent and realtor. The process is purely based on owner pricing. The first stage is to prepare to sell. For example, the owner of 195 Wellington Road, Clayton VIC should prepare to sell the property to potential customers by selecting the most appropriate websites to utilize so as to reach global clients. The owner can use local websites in Australia and integrate with other international websites such as Homesgofast.com for globalmarketing and Europeanproperty.com for Europe (Krugman et al, 2012). In order to make global property market sustainable, the following steps should be applied in owner pricing model. First, price the property to sell. It is very important to consider all the requirements when selling property at global level so as to set a reasonable price that will no t put the clients off. Due to unfavorable competition in this market, it is important to price the property competitively. In order to compute the most appropriate price of a property, it is advisable to calculate the usual realtor fees that should be saved when selling the property directly without intervention of sales representatives. The second stage involves selecting the most reliable websites to sell the property by owner. More expensive property may attract few potential customers. It is important to select a website that attract potential customers through marketing and advertising (Kotler et al, 2010). Third, consider how social media can be applied to sell property of 195 Wellington Road, Clayton VIC. This property can also be sold to the global market through twitter where the owner apply hash tags on twitter to attract clients and adverting property via YouTube. The next current property market for 195 Wellington Road, Clayton VIC to be considered is local market in Melbourne, suburb property along with other capital cities in Australia. First, we consider the current property market in Melbourne. In this market, there are a number of highly qualified licensed real estate agents and valuers who act as buyers advocates for clients for this property. This market is based on valuation principles that provide accurate and reliable advice on the current property fair market value (Holmes et al, 2015). Buying of property have been simplified in Australian market and capital cities through the concept of Location Score. Typically, Location Score has become one of the best and simplest tool to apply when buying property in Australia. For instance, if an investor focus to buy a property in Australian capital cities and suburb places, Location Score is currently the best property market tool that indicate potential for capital growth in Australia. It also provide a property-research platform that enable investors to interpret big data relating to every suburb in Australia thereby reaching a wider market scope. In every month, Location Score provides each suburb in Australia with houses and units by using key potential indicators that calculate the forces of demand and supply in the market (Hitt, 2014). For the entire current property market, Location Score is very applicable for market analysis on 195 Wellington Road, Clayton VIC. It is also highly valuable to property investors, buyers agents, real estate agents, financial planners, property investment advisors, mortgage brokers and insurers. Lastly, several stakeholders in 195 Wellington Road, Clayton VIC should apply global property marketing approach so as to fully distribute risks across the globe. These stakeholders include home buyers, accountants, property researchers, property managers, valuers, lenders, insurance providers and risk analysts. There are several capital cities in Australia that demonstrate current property market along with property prices. On December 2017, the property price index dropped by 0.3% across Australian capital cities (Hausman, 2007). This rate was obtained from several capital cities such as Sydney, Darwin, Melbourne and Perth. However, the market trend in the capital cities has not been consistent due to different rates of jobs growth, population growth and affordability hurdles. Economic Conditions Property markets for client on Building one, 195 Wellington Road, Clayton VIC have been exposed to several economic conditions that either facilitate market growth or decline market growth. The economic conditions are also distributed to global markets and other capital cities in Australia. Property markets across major capital cities in Australia has been changing gradually. According to head of research on property market in Australia Tim Lawless, Sydney has experienced growth figures in property market by December 2017 (Fletcher, 2012). On the other hand, property values in Melbourne dropped for the first time since February 2016 where dwelling values dropped by a rate of 0.2%. The decline is attributed by highly population growth, increased rate of jobs growth as well as reduced affordability hurdles. The importance of property market in Australian economy has received much attention from investors and other stakeholders. In Sydney for instance, property market value has dropped in the past two months despite a remarkable and strong growth in the market. Financial crisis in Sydney is the main cause of decline in property market values (Dunn Norton, 2013). The decline is also predicted in other parts of the country. However, the property market value for 195 Wellington Road, Clayton VIC is likely to increase due to economic growth and labour market conditions that are likely to attract more clients to buy or lease the property. Unique Issues in Relation to Property Sector and Submarket The first issue relates to property affordability in Australian where property prices increase as a result of booming demands as well as constraints on the supply (Dann Dann, 2007). From geographic point of view, capital cities in Australia have shortage of land that limit expansion of property. There are also shortage in skills required to design property in Australia. Property should be expanded to suburb regions in Australia where land is plenty. The other unique issue to the subject property sector and submarket to property type in terms of demand for property (Dann Dann, 2004). The demand for office space on 195 Wellington Road, Clayton VIC has been dominated by professional service through a gross take-up of 32%. In that connection, the major capital cities in Australia focus to know the submarkets for property so as to satisfy the demand from the clients. Impact of Geographic and Property Issues as Investment Alternative There are several consequences of geographic issues to development. First, shortage of land in capital cities in Australia is a clear way to design major investments in suburbs in Australia. The population growth in Australia is increasing thereby demanding a better supply. In that connection, demographic issues affect the value and pricing of property in the major capital cities. Property owners tend to sell at high price without considering economic conditions in Australia. This affects many residents since young investors are unable to reach the price value set by property owners. Another impact relates to demand and supply of property in major cities in Australia (Daft, 2015). The residential markets are segmented since the properties are highly differentiated. In that connection, the submarkets holds certain risks and rewards. 195 Wellington Road, Clayton VIC must consider these issues so as to mitigate any negative impacts. Future Trends of Property Markets in Australia The population in Australia is undergoing rapid growth and the properties available have no capacity to satisfy the population. In January 2018, the value of property has been declining in major capital cities in Australia. Some of the cities affected include Sydney and Melbourne. Based on this trend, other cities are likely to face similar decline in the future if the issues mention in the above context are not fully mitigated (Blaxtel et al, 2006). However, there are several positive trends in property markets. First, the use of modern technology has been utilized to sell properties in the local and international markets. Clients across the globe have been able to express their interests on property such as 195 Wellington Road, Clayton VIC so as to lease offices and other facilities (Lindeman, 2011). In the future, the market will be able to sell property located in suburb areas in Australia so as to enhance demographic distribution of properties in Australia. Conclusion In conclusion, the concept of property markets in Australia has been fully distributed in major capital cities and suburb areas. Stakeholders such as risk analysts, property managers, real estate valuers and property investors have managed to pull up together so as to enhance the process of buying, selling and renting property and land (Bell, 2005). The market covered at local and global levels have be fully initiated so to maximize the platform provided by property markets. References Bell, J. (2005) Doing your research project: a guide for first time researchers in education, health and social science. Berkshire: Open University Press. Pp. 56-65. Blaxtel, L., Hughes, C., Tight, M. (2006) How to research. 3rd ed. Berkshire: Open University Press. Pp. 76-95. Daft, R.L. (2015) Management. South Western College Pub. Pp. 79-85. Dann, S., Dann, S. (2004)Strategic Internet Marketing. Brisbane: John Wiley Sons. Pp. 9-15. Dann, S., Dann, S. (2007) Competitive marketing strategy. Frenchs Forest, NSW: Pearson Education. Pp. 179-185. Dunn, E.W Norton, M.I. (2013) How to make giving feel good, viewed 19 January 2017, https://greatergood.berkeley.edu/article/item/how_to_make_giving_feel_good Fletcher, F. (2012) Business Problem Solving. Routledge. Pp. 29-45. Hausman, D. M. (Ed.). (2007) The philosophy of economics: An anthology. 3rd ed. Cambridge: Cambridge University Press. Pp. 111-117. Hitt, M.A. (2014) Strategic Management: Concept, Competitiveness and Globalization. South-Western College Pub. Pp. 119-125. Holmes, K, Hughes, M, Mair, J Carlsen, J. (2015) Events and sustainability.1st edition. Abingdon: Routledge. Pp. 7-25. Kotler, P, Bowen, J Makens, J. (2010) Marketing for hospitality and tourism. 5th edn. Pearson, Upper Saddle River: NJ. Pp. 77-95. Krugman, P. R., Obstfeld, M., Melitz, M. J. (2012) International economics: Theory policy. 9th ed. Harlow: Pearson Education. Pp. 113-123. Lindeman, J. (2011) Mastering the Australian Housing Market. Wrightbooks. Pp. 89-106. Malin, M Maidment, D. (2003) Education, indigenous survival and well-being: Emerging ideas and programs, Australian Journal of Indigenous Education, vol. 32, pp. 85-100, viewed 18 January 2017, https://www.atsis.uq.edu.au/ajie/docs/20033285100.pdf Marshall, B. (2013) Accounting Information Systems. Australian edition. Frenchs Forest, NSW: Pearson Australia. pp. 89-98. Reece, I. and Walker, S. (2007) Teaching, training learning: a practical guide. 6th ed. London: Business Education Publishers Limited. Pp. 45-65.

Surrealism in Photography

Surrealism, which started after the World War I, in photography is one of the indicators of most important revolutions that have taken place over the history in the area of photography. This article analyzes the concept of surrealism in photography.Advertising We will write a custom case study sample on Surrealism in Photography specifically for you for only $16.05 $11/page Learn More The pioneer of this movement was Andre Breton. Surrealism is useful in the expression of emotions in ones mind without altering anything. This movement had a lot of similarities with the Dande movement. The different forms of arts in the category of surrealism are intrinsically different from the conventional forms. This is because surrealistic arts lack a definite shape. Surrealistic arts can therefore take different shapes such as putting across some of the human instincts or things that one imagines but remain in the subconscious memory. Initially, many people were very skeptical about the possibility of the existence of surrealism and its success but it experienced a great breakthrough through the work of Man Ray. However, it was after the publication of the work of Andre Breton, who was a poet, that surrealism was initiated as a movement officially. The publication of this poet was known as ‘Manifesto of Surrealism’. This happened in 1924. The works of those who adhered to this movement were not based on reason. Instead, they saw basing their work on reason entirely was hindering their breakthrough to imagination; hence reason was shunned because it was a stumbling block to them.Advertising Looking for case study on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More They embarked on an adventure on how to use their creativity and this venture led them to a world characterized by dreams and other activities that can only be described as madness. After emerging from this venture of obtaining pictures from their sub conscious, the images they came up with were applauded and even prizes given to the owners. They were characterized by physic connotations and were provocative in nature. Surrealism is a movement that involves obtaining images from ones subconscious. The images are mostly characterized by psychic images that are provocative but still have a touch of beauty. Walter Benjamin’s Aura in Photography and How This Has Changed Today. The term ‘aura’ has to do with the tensions that are present in works of art in terms of time and distance. This article discusses the concept of ‘aura’ and how it was changed today. The term ‘aura’, as part of Benjamin’s most critical contribution, is used in relation to tensions that characterize most of his works. Tensions that result from experiences in life such as experiencing lateness and being early at the same time are part of what comprises of his work. He defines a ura as something strange that intertwines the quality of space and time or a distance in terms of the proximity of something to another. The central point in the concept of aura is that of something that can not be accessed, with a lot of value attached to it but is illusory and beyond anyone’s reach.Advertising We will write a custom case study sample on Surrealism in Photography specifically for you for only $16.05 $11/page Learn More Benjamin argues that the concept of aura was mostly present in the artwork of nineteenth century but can no longer be traced after the commencement of modern photography. He further explains that initially, photographs were more of imitations of paintings but with the introduction of technology, photography detached itself from painting and took a different direction. This move resulted to the ruin of traditional concepts of fine arts. He notes that any image that is captured in a photograph has the capacity of be ing mechanically reproduced. He views this characteristic of an image being reproducible as one that is very vital in photography. Benjamin also associates aura with distance in that, when an image is reproduced, the distance decreases. The concept of aura was most pronounced in the artworks of the nineteenth century but seems to have been outdone after the introduction of modern photography. Roland Barthes’s Stadium and Punctum and Photography. The concept of stadium and punctum are addressed in details by Ronald Barthe in his book ‘Camera Lucida’. The book deals with the nature and real meaning of photography. The effects that a photograph has on its viewer are mostly tackled. The object that is captured in a photograph is referred to as the ‘spectrum’ by Barthe. Stadium deals with the different interpretations of a photograph in terms of one’s culture, language or even political affiliation.Advertising Looking for case study on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Stadium therefore deals with the different meanings that people attach to a photograph because of the diversity among people. Punctum on the other hand, refers to the effects that the photograph has on its viewer, for example piercing one’s heart or wounding. It is this concept that also explains the emotions that arise as one becomes able to identify with what is in the photograph. Punctum therefore, is not an aspect that would interest anyone viewing the photograph, for example beautiful scenery of the sun setting. On the contrary, it is something that one sees and others might not see when they look at the photograph. It is unique to an individual. It is seen as a way of developing individuality and is meant to capture the attention of the people on the little details that are overlooked by many people. Barthe held the opinion that for any photograph to impress him, both stadium and punctum should be present. Barthe was concerned with the lack of punctum in many photos bec ause many photos did not have the ‘pricking effect’ that punctum should produce. Barthe believes that stadium and punctum are very important in any photograph. Andre Bazin’s Opinion in Photography Trend. â€Å" Andre Bazin is a renowned critic of the film and the film theory. Bazin argues that the essence of arts such as painting and making of sculptures is to transform what is mortal into something immortal. He argues that when a painter or an artist paints of carves an image of someone, what they are doing is trying to make the person live on years after their death. He sees the work of artists as one geared towards preservation of life. In fact, Bazin views the artists’ work as an attempt to compete with death whereby the artist triumphs. However, Bazin believes that what the artist represents in his painting is not the true outward appearance of the object but instead, it is a representative of the painters’ skills in painting. He sees this as a mistake which painters commit because even though they attempt to reproduce the actual object through their work, they fail to do so. This flaw in painting is what makes him believe that film and photography are more successful than painting and carving, in their attempt to reproduce the real thing. His views are in favor of film and photography because they are able capture images of real objects and present them exactly as they are. He says that the only role a person plays in photography or film is in the selection of what they want to capture but the rest is not done by human hands like in painting whereby the painter does everything. Bazin believes that photography is superior to painting because it has an advantage of the absence of the photographer in the finished work. Gestalt theory and photography Gestalt theory was developed by psychologists from Germany and Australia. ‘Gestalt’ is a term that means shape. The main agenda was to find out how people perceive and visually interpret things. These psychologists discovered that the perception of things is usually affected by the proximity of the object from the viewer. In photography, it is important to bear in mind the positive and the negative constituents in the photograph. The positive constituent is the person or the object being focused on while the negative is the rest of the things that are present while the photograph is being taken. One should therefore make sure that the proximity between their subjects and them is such that the negative constituent will not affect the photograph and seem like it is the subject. There is also the need for balance when doing photography because it affects one’s visual judgments. Equilibrium is therefore a vital constituent in any photograph. The other useful principle according to gestalt theory is that of the figure or the background. This is classified as one of the most basic principles. This involves the capacity to detach the various elements in a photograph on the basis of contrast. Isomorphic correspondence is the other principle of this theory. This concept simply refers to the idea that people have a tendency to respond to meanings. Interpretation of a photograph and other works of art depend on people’s experiences in life. Having a photograph with isomorphic correspondence is a challenge to many photographers. Despite this being a challenge, it is considered to be the aspect that distinguishes between a good photograph and a bad. Balance, proximity, figure or background and isomorphic correspondence are some of the principles of the Gestalt theory. Landscape photography in 19th century. Landscape photography is one of the activities in photography that has been in existence for a long period of time. This article evaluates the concept of land photography in the 19th and 20th centuries. Daguerreotype and calotype were the most pronounced processes of photography in the 19th century. The first one was chosen by photographers who were taking photographs for commercial purposes whereas the second was preferred by people working in the landscape area of photography because of the ability to take a crisp and sharp photo. The two processes also distinguished photographers with their social classes. Those who opted for the first method were seen as traders whereas those who practiced calotype were viewed as people who were educated and polite in the society. Those who practiced this type of photography could afford to buy expensive cameras and other accompanying accessories. Landscapes of association were the most common choice for most photographers. As the 19th century drew close to an end, the search for aesthetic quality of photographs began. After the First World War, a lot of changes were witnessed in photography because of the concept of modernism that had affected this area and brought a lot of change in the landscape. Those who used to photograph landscapes slowly began to dr ift away from the kind of photography they were practicing which used to yield painterly effects, to the more modern form of photography that yielded different kinds of photographs that were clearer and had a tonal effect. Photographs of landscape and nature continued to be the essence of photography, until the Second World War that photographers began to switch to color photography due to their quest for a colorful image of what they captured in the landscape. There were a lot of changes happening in photography in the 19th and 20th century, most of which have been highlighted in the article. Differences and Similarities between works by Ansel Adams and Minor White Ansel Adams and Minor White are believed to be among the greatest contributors in the field of photography and especially within a scope of fifty years. The two had a passion for photography and committed most of their time in it. Both have contributed significantly to the modern photography. Adams developed his passion for photography after attending several family trips with the parents. Among the many achievements of Adams in photography include developing a department dealing with photography in a school in California, composing twenty eight books offering assistance to a museum in the department of photography. Photography, according to Adams, should not only have the visual aesthetic but also a superb technique of printing. Beauty in terms of the visual and technical concepts in photography, are therefore the essence of photography, according to Adams. Although Minor was not as famous as Adams, he also contributed significantly in photography. He explored his creativity to improve the quality of photographs produced. One of his major beliefs that made him stand out from the rest is his belief that photographs possess a sacred and most importantly, spiritual aspects. Although what people saw in the image was something important, Minor believed that the meaning underlying the image was more imp ortant. Minor was a deeply spiritual man, compared to Adams who is not as passionate as minor in matters of spirituality. Minor used photography as an avenue to pass across messages about his spirituality. Both Adams and Minor left behind an unmatched legacy in the area of photography. The two of them were also involved at some point in their lives, in teaching some of their students these concepts and their students ended up being great photographers. Both Adams and Minor were great photographers who have affected modern photography. This case study on Surrealism in Photography was written and submitted by user Helena P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.